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Brianna_Hopper
Brianna_Hopper
Level 2
July 31, 2018
Question

Hashing of email addresses

  • July 31, 2018
  • 1 reply
  • 3344 views

We would like to use Ad Bridge for re-targeting purposes but would need to hash the email addresses prior to them being pushed to FB.

We were told we need Web Personalization for the hashing feature but that doesn't make much sense.

Is anyone currently using AdBridge without Web Personalization and successfully hashing email addresses? If so, can you give a brief run down of how you are implementing this?

Many thanks!

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1 reply

SanfordWhiteman
SanfordWhiteman
Level 10
July 31, 2018

You can't hash the standard Email field in-place because you'll never be able to retrieve the original value.

You can push a hash of the Email to another custom field using using a webhook. Is that what you're aiming at?

Brianna_Hopper
Brianna_HopperAuthor
Level 2
July 31, 2018

Basically, we don't want the actual email address being pushed to FB as that goes against our privacy policy.

SanfordWhiteman
SanfordWhiteman
Level 10
July 31, 2018

Then your main objective is to be able to use hashes in the connector. It's not so much about having hashes generated and stored in Marketo -- that is relatively easy -- but about using those hashes in place of the standard Email field (and of course telling Facebook to match on hashes, since both sides have to know you're sending hashes!).

I have no idea if this is possible but suspect you will need a custom connector, not Ad Bridge proper.

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