Has anyone set-up their website available content so that with only one form fill-out a lead can download multiple pieces of content?
We're redesigning our website, and an idea has been proposed to change the user experience for the Resources section of our new website. Right now, while all content pieces are listed in our Resources section, each piece of content has it's own landing page and form, which triggers an email that sends you just that piece of content. What is being proposed is that when a lead goes to the Resources section that they only have to fill-out one form, after which they will have the ability to download any and all the content available in the Resources section. Furthermore, if they leave the site and return at a later time, they would not have to fill out that form again and retain the ability to download any and all the available content. Has anyone set-up their website in this way? If so, how did you handle that in Marketo in terms of tracking, reporting, scoring, and sales team alerts?