Has anyone implemented Email Schema Language?

Forum|Forum|8 years ago
November 3, 2017
1 reply
4194 views

I am curious if anyone has tried this in their emails. Here's a link for more information on what this is in case there's another term for it that I don't know. delivra.com/email-markup-language/

According to the link:

Email markup language allows you to offer your prospects, customers and recipients fast, easy and convenient ways to take action.

You can use email markup for:

Confirming appointments
Scheduling calls
Confirming reservations
Providing flight or appointment details
Completing purchases
Resetting passwords

Emails in Gmail would look like this in the inbox with the button on the right.

I'm curious to know how you implemented this! thanks!

Marketo

Best answer by SanfordWhiteman

Sure, been using it for a year or so at a client, using Velocity to generate the microdata.

You'll need to enlist a developer as this isn't just an author-side thing (need to register your schemas, etc.).

SanfordWhitemanAccepted solution

Level 10

Sure, been using it for a year or so at a client, using Velocity to generate the microdata.

You'll need to enlist a developer as this isn't just an author-side thing (need to register your schemas, etc.).

Danielle_Wong

Author

Community Advisor

Oh good to know, Sanford! Have you ever used it so that there's a "learn more" button that links to a landing page or a "register" button there for event registration form pages?

Last question, does this work in Marketo without any add-ons? You mentioned we would need to register schemas, so I assume that's something we would do outside of Marketo.

Danielle W.

SanfordWhiteman

Level 10

Register, yes; Learn More, no. But they're all the same general structure. And you don't need an an add-on within Marketo.

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