Handling Contacts and Leads

We have built a registration process within Salesforce and their customer portal. Currently the way this works is a customer registers with us and an Account/Contact/Opportunity are created. We also create a Lead that has a custom lookup relationship to the Account created.

 

The reason we do this is so that the sales rep still has to qualify a lead and it follows the same process as if the customer just filled in a contact form. 

 

The issue that we have noticed is that this creates two separate people/leads in Marketo. The Munchkin cookie is then only associated with the Contact, even if we call the synclead api method with the lead.

This means none of the activity associated with customer is attached to the lead, just the contact.

Any thoughts on how we can manage this better?

Thanks!

Jason