Guides for setting up partner webinars

Hi Natalia,

in general, it depends on "their platform". The platforms that are among LaunchPoint partners can be more or less easily integrated with Marketo and provide out-of-the box registration/attendance management.

Basically to get information into Marketo from any other platform automatically, you'll need to send the information by a form POST or by API calls. Solutions in Launchpoint have done the coding for you so you just need to set things up. Otherwise, you'll need to write some code yourself.

More than likely, if it is hosted on their platform, you will need to do the good ol' list upload. Ask them to send you the final list after the webinar has completed and then you can upload the leads into a campaign in Marketo. You may also want to coordinate with them to see what type of follow-up marketing they are doing to make sure there isn't a lot of overlap with any of the same messaging. Also one thing I've done in the past, is to add messaging you can put on the front end of the registration process so people know their information will be shared with all partners involved.