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lindafiorito
Level 1
July 29, 2021
Question

Google Lead Forms connection to Marketo

  • July 29, 2021
  • 1 reply
  • 3940 views

Has anyone had any success getting Google Lead Forms connected to Marketo? We are looking into using Zapier to help connect the two, but if there is a native way, we would like to implement it that way. Would love to hear about how others have connected it successfully!

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    1 reply

    SanfordWhiteman
    SanfordWhiteman
    Level 10
    July 29, 2021

    There isn’t a native way.

     

    I avoid Zapier at all costs, so we have our own API gateway, which translates the Google payload into a Marketo form post using the Submit Form REST API.

     

    You could in theory use Zapier, but I strongly suggest building a custom Zap for the outbound part — not the overly simple “insert Marketo lead” Zap — to get a proper form post in the log.

    A
    adele_briggs
    Level 3
    May 16, 2022

    My organisation is looking to set up the Google Ads lead form extensions. Interested to see if anyone has used this service?

    Leadsbridge Google Ads lead form extensions 

    thanks 😁

    Jo_Pitts1
    Community Advisor
    Jo_Pitts1Community Advisor
    Community Advisor
    May 16, 2022

    @adele_briggs ,

    I've quickly reviewed their docs.  I'm not a big fan as it doesn't mimic a Marketo form fill (there is benefit in this as it means you can trigger campaigns etc etc) very easily.

     

    @sanfordwhiteman ,

    did you build your gateway in FlowBoost?

     

    Cheers

    Jo

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