Google Keyword Encryption

Forum|Forum|12 years ago
September 24, 2013
3 replies
1245 views

Does Google's move to encrypt all keyword data mean that we will lose "original search phrase" or all general "search phrase" data?

Marketo

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Best answer by Dan_Stevens_

Here's a good article that discusses alternative methods to identify this data:

When Keyword (not provided) is 100 Percent of Organic Referrals, What Should Marketers Do? - Whiteboard Tuesday

http://moz.com/blog/100-percent-keyword-not-provided-whiteboard-tuesday

Josh_Hill13

Level 10

Yes. Anyone who is logged into SSL google will not send over their keywords.
There are a couple of threads on how you might get around some of it. Not a 100% solution though.

Dan_Stevens_Accepted solution

Level 10

Here's a good article that discusses alternative methods to identify this data:

When Keyword (not provided) is 100 Percent of Organic Referrals, What Should Marketers Do? - Whiteboard Tuesday

http://moz.com/blog/100-percent-keyword-not-provided-whiteboard-tuesday

A

Anonymous

Thanks for the article Dan! Great read.

When Keyword (not provided) is 100 Percent of Organic Referrals, What Should Marketers Do? - Whiteboard Tuesday

When Keyword (not provided) is 100 Percent of Organic Referrals, What Should Marketers Do? - Whiteboard Tuesday

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