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A
Anonymous
May 30, 2017
Question

Google Analytics vs. MKTO Tracking

  • May 30, 2017
  • 2 replies
  • 5668 views

So I have run into issues with GA and MKTO Tracking not willing to work well together. I have had to turn off the MKTO tracking in order for things to work. With that being said it seems that when I turn off the MKTO tracking links i dont really get an accurate count on my CLICKS or CTOR. Does anyone know of a work around? Right now I am using GA to look at Users and Sessions to get an idea of how the email is performing specifically CLICKS and CTOR.

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2 replies

SanfordWhiteman
SanfordWhiteman
Level 10
May 30, 2017

So I have run into issues with GA and MKTO Tracking not willing to work well together. I have had to turn off the MKTO tracking in order for things to work.

Not clear what you mean by this. Marketo click (Clicks Email activity type) tracking? Or Marketo pageview tracking?  What are you "turning off" and how?

There's no known conflict between Marketo click tracking and subsequent GA pageview tracking. You'll have to explain your setup in complete detail.

    A
    Anonymous
    May 30, 2017

    The issue was that when i had both the GA tracking link applied to my links and the MKTO tracking links turned on when i would sends a test email or a received a copy of a live email i sent out and i would click on the links in the email it would send me to a error page. The only way to fix it was to turn off the MKTO tracking link option. I sued to have the same issue at my previous employer as well. When speaking to support i was told that there is an issue with having both applied to an email. I hope that is more clear?

    A
    Anonymous
    May 30, 2017

    Hi Angel,

    Just to clarify, are you referring to using URLs with UTM parameters on them when you talk about applying GA tracking links to your links? If that's the case, you should still be able to click through on those links, even with the MKTO tracking link option enabled. Can you send over a sample URL perhaps to verify?

    Thanks!

    Drew

      SanfordWhiteman
      SanfordWhiteman
      Level 10
      May 30, 2017

      Like I said, can't watch the video. Please post the rewritten URL here.

      A
      Anonymous
      May 30, 2017

      Its not a video, its an image.

      SanfordWhiteman
      SanfordWhiteman
      Level 10
      May 30, 2017

      I need the text here, on the thread, to test. An image just means I need to transcribe it.

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