Google Analytics URL paramter filtering + Smart Campaigns | Community
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A
Anonymous
September 13, 2013
Solved

Google Analytics URL paramter filtering + Smart Campaigns

  • September 13, 2013
  • 2 replies
  • 1624 views
I'm looking to create a program to track a rotating banner on our website that advertises various landing pages elsewhere on the site. We currently use Google Analytics to track banner clicks to the landing page, and even have SFDC campaigns set up to credit these banners to see the direct ROI of the banners.

What I would like to do is set up Marketo to check if a banner is clicked on by a lead but the lead doesn't convert, but I can't seem to run a filter for "Visited Web Page" -> www.domain.tld/landing-page/?googlestring=yes&etc.

The site has Munchkin implemented. Is there away to capture these URL parameters for filtering?
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Best answer by
You need to add a constraint to your "Visits Web Page" filter and separate the URL from the querystring. Do not include the "?" in your querystring filter and try using "contains" rather than "is."

2 replies

A
Anonymous
Accepted solution
September 13, 2013
You need to add a constraint to your "Visits Web Page" filter and separate the URL from the querystring. Do not include the "?" in your querystring filter and try using "contains" rather than "is."

A
Anonymous
September 13, 2013
Exactly what was needed—thanks!
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