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Katie_DenHollan
Level 3
January 22, 2018
Solved

Google Analytics location issue

  • January 22, 2018
  • 1 reply
  • 6496 views

I'm not entirely sure if this is a Marketo issue, but I have a hunch it is and wondering if anyone else has this issue, and how to solve for it.

We have a disproportionate number of website visitors showing up with Portland, OR as their location - about 1/3 of our total site visitors. I know our account contacts have always been based out of Portland and we use Munchkin tracking on our website, so I'm thinking there is a connection, I just don't know what that is, or how to fix our GA reports from being impacted.

Any ideas?

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Best answer by Katie_DenHollan

And the IP(s)?


Hi Sanford,

Thank you for all your troubleshooting, but I've figured it out this morning. I cross referenced the Portland Users by "Browser" and it showed all users using the browser "Smarshbot". Smarsh is the compliance software we use to track emails and our website. It crawls our website every day looking for changes, which must be causing this issue.

1 reply

SanfordWhiteman
SanfordWhiteman
Level 10
January 22, 2018

Munchkin doesn't impact the location reported by GA in any way. They're 2 different analytics paths (with different events and session logic) and unless you're tying them together deliberately, they don't share data.

When you call these "disproportionate" what is this based on? Are you sure you don't just have 1/3 of your visits from internal users and need to exempt them? Is the IP address in Portland, OR the IP of your office there?

K
Katie_DenHollanAuthor
Level 3
January 22, 2018

Hi Sanford,

In the past week, we have had just over 3000 visitors to our website, and 1,338 came from Portland, OR. The next two highest cities are 500 and 250, both of which we have offices nearby, and a large population of clients.

The closest office we have to Portland, OR is in Wyoming, and we don't have a large number of clients there, so there is nothing I can think of as to why we would have 1/3 of our visitors coming from there. It's also a 99% bounce rate, which is fishy.

SanfordWhiteman
SanfordWhiteman
Level 10
January 22, 2018

The closest office we have to Portland, OR is in Wyoming

OK, then "our account contacts have always been based out of Portland" doesn't really have any bearing, does it?

I can tell you this isn't Munchkin telling GA where the visits are coming from.

What's an example IP address? Sure this isn't a spider or mail scanner?

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