Google Analytics (GA) and Marketo Email Tracking Tokens | Community
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Wade_Sarchet
Wade_Sarchet
Level 2
December 4, 2020
Solved

Google Analytics (GA) and Marketo Email Tracking Tokens

  • December 4, 2020
  • 1 reply
  • 3074 views

My company created a microsite using Marketo landing pages. We have placed GA code onto the pages for tracking and are sending emails to our database through Marketo to drive traffic to the microsite. When looking at a Page report in Google Analytics, there are page reports for the base URL (marketo.com/automation) and the base URL + the Marketo tracking token (marketo.com/automation.html?mkt_tok=...).

 

Is GA double counting the base URL and base URL + Marketo tracking token, so the URL + tracking token can be discarded? Or should the URL + tracking token be included in reporting?

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Best answer by SanfordWhiteman

There won't be a duplicate hit unless your website, for some reason, redirects the person from the decorated link (with mkt_tok) to the plain page.

 

And that would still have to be a delayed JavaScript redirect to register a hit — a direct HTTP redirect wouldn't do that (though it would be a very bad idea).

1 reply

SanfordWhiteman
SanfordWhitemanAccepted solution
Level 10
December 4, 2020

There won't be a duplicate hit unless your website, for some reason, redirects the person from the decorated link (with mkt_tok) to the plain page.

 

And that would still have to be a delayed JavaScript redirect to register a hit — a direct HTTP redirect wouldn't do that (though it would be a very bad idea).

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