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Anonymous
July 15, 2015
Question

Google Analytics Conversion Tracking

  • July 15, 2015
  • 1 reply
  • 2018 views

Hi,

Would anyone know how to setup event tracking that shows in Google Analytics for Marketo forms? We have set up Marketo forms on landing pages and integrated into our website, but don't have the ability to track these conversions through Google Analytics. The event tracking we have at the moment looks at soft conversions (pdf downloads etc) but i'd like to get to the stage where the Marketo form fillouts match the Google Analytic Goal conversions.

Reasoning: I'd like to get to a point where i can work out the cost per conversion from our digital spend. We spent $1000 on Paid Search and that resulted in 10 Marketo hard conversions (form fillouts).

Any help here would be great. I suspect custom coding or event tracking on the Marketo forms is probably needed...?

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1 reply

SanfordWhiteman
SanfordWhiteman
Level 10
July 15, 2015

Make sure to search the Community first... this is just from today: How do I add GA tracking to an embedded Marketo form?

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