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Ande_Kempf4
Ande_Kempf4
Level 4
April 17, 2015
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Google Analytics Campaign Query String

  • April 17, 2015
  • 2 replies
  • 2110 views
Is there a way to append a Google analytics campaign query string to every url in an email in Marketo?
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Best answer by SanfordWhiteman
It depends on what you mean by "a way." :) Our marketing team has a bookmarklet (small helper script on their browser's bookmarks bar) that checks every link in an email to ensure it has a certain value in the query string. You could adapt the same idea to actually add the string if it's missing (instead of just popping up an alert).

2 replies

A
Anonymous
April 17, 2015
My understanding is that there isn't.  While my SEO guy would prefer we break out each campaign, I've just been appending the same tag to all links in my emails, manually, so we can at least see the total email traffic in GA.

Not ideal.
SanfordWhiteman
SanfordWhitemanAccepted solution
Level 10
April 18, 2015
It depends on what you mean by "a way." :) Our marketing team has a bookmarklet (small helper script on their browser's bookmarks bar) that checks every link in an email to ensure it has a certain value in the query string. You could adapt the same idea to actually add the string if it's missing (instead of just popping up an alert).
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