Good data enrichment sources?

ZoomInfo is definitely one of the leading and widely used data enrichment platforms. Other platforms like Clearbit and 6sense are also solid options. These tools can pull detailed firmographic and technographic data, helping you shorten lead forms, improve lead scoring, and personalize campaigns at scale. That said, the right platform depends on your needs— budget, data accuracy, and how seamlessly it integrates with your existing platforms and the automation you have (e.g., campaigns in Marketo).

A couple of gotchas to keep in mind: data privacy regulations (make sure you're compliant with GDPR/CCPA) and keeping your data fresh—enrichment isn’t a one-and-done process, so regular updates are key. Whatever you choose, make sure it helps you work smarter, not just collect more data for the sake of it!

You'd also want to see how easy it is to use the data enrichment platform with Marketo, i.e., does the platform have a native integration, do you need to set up a webhook, etc. This'd determine the ease of use and setup time for using it with Marketo.

Hopefully this is helpful. Pls. let us know if you have any questions.

Hi ,

I agree with @darshil_shah1 l. Just wanted to add a couple more points. Some tools are pretty accurate for the US and CA but don't perform as well globally. It's also important to know if you need account enrichment or person enrichment. For example, D&B is great for account info but not as accurate for person info. Some tools are more user-friendly than others, but the best one for you depends on your budget and specific needs.