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February 24, 2016
Question

Good automated graphs of Marketo efforts

  • February 24, 2016
  • 5 replies
  • 3258 views

Hi

I'm looking to add to salesforce dashboards with automated activity around number of sends, leads by region and several other activities, is anyone creating good visual dashboards with this data in Marketo? Or using third party tools?

Thanks

Tim

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5 replies

Josh_Hill13
Level 10
February 24, 2016

Depends what you want to do. If all the data's there, you can create whatever you want.

Path To Scale has out of the box dashboards.

February 26, 2016

Thanks @Josh Hill​. We have several reports in Marketo, and they include database growth (then broken down by region), engagement of open and clicks by week, and % of database receiving comms each week. So we have all the reports built within Marketo, but want to be able to have those spat out each week into visually appealing graphs. So I'll take a look at path to scale if they would do that.

Dan_Stevens_
Level 10
February 27, 2016

Have a look at GoodData.  Here's their LaunchPoint page.

Josh_Hill13
Level 10
February 28, 2016

Good Data can do this too. So can Tableau or just about any BI tool.


RCE can do this too in most cases. It's better to define clearly your reports, then look to see if you are even collecting the right data, then go look for a tool.

Dan_Stevens_
Level 10
February 28, 2016

RCE has very limited dashboard capabilities.  But the data (and the ability to analyze it) is there - in fact, I don't know how anyone can properly report out of Marketo without it.  What we've been asking for is an API to access the raw data in RCE so that we can leverage the capabilities of a best-in-class BI tool.

Nicholas_Manojl
Level 8
February 29, 2016

I'm using Klipfolio. For US$20 a month it is pretty great.

Nicholas_Manojl
Level 8
February 29, 2016

I just wrote a blog on Klipfolio: Create visually appealing, automated dashboards using Klipfolio

But I don't know if it is visible to people without access to that particular place. Scott K. Wilder Liz Courter is it possible to make this public? 

February 29, 2016

@Nicholas Manojlovic​ I can copy this to another part of the site

Or, if I give you permission, can you post on one of our blogs. Which do you prefer?

Nicholas_Manojl
Level 8
February 29, 2016

Hi Scott! A blog would be fantastic, if that's OK.

Nicholas_Manojl
Level 8
March 1, 2016

Hi Tim, Scott was kind enough to let me post in a public blog. Here it is:

Create visually appealing, automated dashboards using Klipfolio