Gmail doesn't show {{Lead.Token}} in preheader

Forum|Forum|7 years ago
February 28, 2018
2 replies
4639 views

We use Tokens both in subject lines and preheaders. For this type of letter, we use {{My.Token}} for event name, and it works properly.

At the same time, we use {{Lead.Token}} for product name. While it works properly in the subject line, it doesn't work in preheader.

Any thoughts what could be done about that? The example is attached. Thanks in advance.

Marketo

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Best answer by Dan_Stevens_

Have a look at these discussion threads - tokens aren't supported in Email Editor 2.0 preheaders:

Problem with Lead.First Name Token in an email Preheader

A

Anonymous

You shoud add in token attribute

:default=text

M

manolovaiAuthor

Level 2

Thanks, I have tried, but it hasn't solved the problem. I use the same token for header and preheader, so the token still doesn't work for preheader and it shows only the default value. The problem is that I need the lead value, not the default value.