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Nikki_Aurelio
Nikki_Aurelio
Level 3
February 22, 2017
Solved

"Global" Social Share Buttons

  • February 22, 2017
  • 2 replies
  • 5065 views

I've seen a few different ideas and threads in the community in regards to Marketo creating global social buttons in the design studio (see idea ). Since this isn't currently possible, I was wondering if anyone has utilized creating social buttons local to one program and reused them across other programs? Obviously there'd be a lack of differentiation in reporting if the same buttons are used on various pages, but other than has anyone had any positive / negative experience with doing this?

We have a large number of resources on our website that have little traffic so are balancing the need to track any social engagement we can vs. the effort/time required for creating buttons and embedding unique ones on every single resource page. We embed the social button codes on our website landing pages (not Marketo pages).

Appreciate any experience or advice anyone has that has found away around this or implemented it! Thanks!

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Best answer by SanfordWhiteman

That is what I'm trying to determine - I understand the benefit for having different social buttons for reporting and dynamic program content. However, I'm talking about 100+ pages that I'm anticipating little to none social sharing on many of the pages, so trying to determine the best way to implement globally.

Just to clarify, you're suggesting creating one global form and injecting the social button's widget loader div class within it? Then embedding that one form JavaScript on our website? Where do you place the social widget code in a form?

Thanks again! Appreciate your help on talking this through!


No, I'm suggesting building your own social button widget in Rich Text area(s) on a form.  That allows you to use the Marketo Forms embed code on any site. And it also gives you a leg up in logging, since if the lead is known you can even do a background form post to show up in their logs.

But primarily the idea is to answer the question "Can you create and configure custom widgets/snippets in Marketo that can be plugged into non-Marketo pages?" The answer is yes, since forms are natively embeddable (regardless of whether they look like typical forms).

2 replies

SanfordWhiteman
SanfordWhiteman
Level 10
February 22, 2017

Snippet?

Grégoire_Miche2
Grégoire_Miche2
Level 10
February 22, 2017

+1 on Sanford, Snippet is the way to go. You can add an mktoSnippet to your guided template and a variable to show/display the corresponding element in the landing page.

-Greg

Nikki_Aurelio
Nikki_AurelioAuthor
Level 3
February 23, 2017

So we're not using Marketo guided landing pages - we're embedding social buttons on our external website and were going to use the page meta data and tags to populate the social share fields. Even with a snippet, you're still using the same social buttons and not recreating for every asset, correct? (Sorry if I'm misunderstanding what you're proposing)

SanfordWhiteman
SanfordWhiteman
Level 10
February 23, 2017

Snippets are for use in Marketo LPs only.

You could build this snippet as a Marketo Form (without any visible form fields or a standard submit button). Then it would be embeddable anywhere. And yes, it could use the page's <meta> tags to build its links on the fly.

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