Global assets can be used in programs, but it means that you may need to set the Acquisition Status manually, using a flow action | Community
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A
Anonymous
February 17, 2015
Question

Global assets can be used in programs, but it means that you may need to set the Acquisition Status manually, using a flow action

  • February 17, 2015
  • 2 replies
  • 3519 views
THis is a question on the Foundation Quizzes. I answered false, but apparently its true!! I cant see the connection between using a global asset and the acquisition program. Of the 4 ways acquisiton program is assigned, none have any connection to assets? These are the 4:
1) The Acquistion Program is automatically set by Marketo once a brand new lead is acquired by your Program/Event in Marketo
2) Using the Change Data Value flow action using the Acquisition Program attribute
3) When importing a list of data
4) Using the "Member Status" option of the "Import Members" in your Program/Event

I can find nothing about assets local or global having an impact on Acquisition Program. Can anyone shed any light?
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2 replies

A
Anonymous
February 17, 2015
Yes, if a lead is created via form fill on either a form or landing page that is housed locally in a program, that program will be set as the acquisition program for the lead. (I think this is what is implied by your first bullet.)
Josh_Hill13
Josh_Hill13
Level 10
February 17, 2015
what is a global asset in this situation? Is it not part of a program?

If a lead finds an asset outside of a Program, then yes, it will not automatically become part of a Program because the Form+Page wasn't in a Program. Thus, if you wanted, you could manually set the acquisition program with a flow step.

Emily is right.
C
Caitlin_McCorm3
Level 3
June 5, 2015

Josh Hill​ question re: this: is there a token we can use for acquisition program name to be set? None of my forms are on Marketo landing pages, which means I would have to set this as a local campaign at every program. I would rather do it as a global campaign - with the setup being Lead is Created (trigger) and the flow being if Acquisition Program is Empty, then Acquisition Program Name is {{token}}. Does that exist? Or do I really need to do it at the program level? Thanks!

Dory_Viscoglio
Dory_Viscoglio
Level 10
June 5, 2015

Caitlin McCormick​ the issue with your statement is that for a global asset, Marketo still won't know what program to assign it to. If you have the same form on multiple pages, how is Marketo going to know what Acquisition program to assign, unless it's local or you tell Marketo which program created the lead.

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