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K
kpara3-2
Level 9
August 5, 2014
Question

Give a token an empty value

  • August 5, 2014
  • 4 replies
  • 4097 views
Hi,

I showed our web person tokens and how to use them. He is super excited and has so many cool ideas of using them! But one thing he asked me is if we could give a token an empty value on the global level because he wants it in all of the programs but they don't all need values. Any ideas?
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4 replies

A
Anonymous
August 5, 2014
We put all our tokens we want on a global level in one folder that all our marketing activities reside in.  Its really quite cool - we put litmus codes, keywords, and other things we don't need to be replicating all the time.  

A
Anonymous
August 5, 2014
Wait that might not answer your question.....are you looking for the default to be blank but then be able to edit within each program?

For this we have some "template" programs with tokens build in that our team just clones and updates the program level tokens to what they need.  ("template" because it isn't a Marketo template, its just a regular program we clone)

We've just recently started using tokens for everything and I LOVE them :)

K
kpara3-2Author
Level 9
August 5, 2014
Thanks, Nichole. But I'm wondering about how to create a token with an empty value. I know for fields you can put NULL and that creates an empty value but that's not working for the tokens.

And yes, tokens are the best! I've used them for pretty much anything possible but this is the first time I've had a digital person involved so his ideas are interesting.
Jennifer_Borell
Jennifer_Borell
Level 2
February 1, 2016

Kim - did you ever get an answer on this?  I know this thread is super old but I am trying to insert tokens with the ability to make them blank in some programs..


Thanks in advance

Jen

J
Community Advisor
JDNelson1Community Advisor
Community Advisor
February 1, 2016

I'm not following the value of a having an empty token? Can you provide use-case?

Global tokens can always be overridden at the program level, so even if you didn't want it to be the exact same across programs, you could customize as needed.

Robb_Barrett
Robb_Barrett
Level 10
February 2, 2016

I just put a single blank in there.

Also, it the token doesn't exist it will just ignore it.

Robb Barrett
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