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June 26, 2018
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GIFs in Email

  • June 26, 2018
  • 3 replies
  • 17033 views

Hello - I wanted to see if anyone knew of any limitations to using GIFs in Marketo emails? I had uploaded a GIF in the Design Studio and uploaded the image to the email. I was able to view the GIF just fine on a MAC, but was unable to see it on a PC.

Thanks,

Matt

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Best answer by SanfordWhiteman

Has there been an update on this?


The landscape is much better now, even Outlook desktop can play GIFs (though they don’t autoplay, so you still as ever need to have a poster image).

3 replies

Level 6
June 27, 2018

Hey,

I believe by GIF you meant animated GIF? That is the issue on the client side, not Marketo. Some email clients (like Outlook for Windows) don't support animated GIFs. Check out this post for more info: A Guide to Animated GIFs In Email

Best;m

June 27, 2018

Thanks, Matjaz! I had thought that may be the case. Thanks for sharing.

Chris_Saporito
Level 7
June 27, 2018

Hi Matthew,

Yes, you can use GIFs in emails. A couple of things to be careful of with these is that they can cause inbox placement to be low and they don't work well with Outlook.

See my post from a while back to find out about some more limitations: GIF Email - Inbox Placement Low

There are quite a few Community posts about this, I just searched "GIF" to find them!

Best of Luck,

Chris

June 27, 2018

Thanks, Chris! I will look into those a bit more. I saw your posting yesterday, some good tips to keep in mind.

Adam_Pereyra
Level 2
June 28, 2018

Matthew,

We recently sent out an animated GIF as an email header on one of our emails. We came across the same issue you are having in regards to the GIF not rendering (animating) on all devices and OS. Our solution was to not host it in Marketo but instead host the GIF on our servers and link to the GIF like you would an image. After doing that, we had no issues getting the GIF to animate across the board.

June 28, 2018

Thanks, Adam. I will give that a try, seems like a good solution.