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August 3, 2015
Question

Getting started with Account-Based Marketing

  • August 3, 2015
  • 1 reply
  • 1916 views

Hi all,

Our sales team is switching from geo-targeting to ABM and I was wondering if you could all share your tips/success stories for the best ways to get started on mean start up budget.

We already have RTP (but I don't think ABM features are enabled), testing ReachForce now, and we use Marketo forms on our website pages.

Thanks!

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1 reply

August 4, 2015

Masha Finkelstein​ I moved your post to Products and Support

Also, this ebook might help you too marketo.com/ebooks/account-based-marketing/

August 4, 2015

Thanks, Scott! I've seen that ebook... Was hoping to hear personal successes from all

August 4, 2015

Here are some old threads related to it:

Account Based Score - Best Way to Create?

RTP - Account Based Marketing...How to use it?

Josh Hill​  and @John Mattos

Do you have any success stories about Account Based Marketing you can share with Masha Finkelstein