Generic URL to join Interactive Webinar

Before suggesting workarounds, it might help to understand the business requirement a bit more.

In the standard webinar flow, attendees are expected to:

1. Fill out a Marketo registration form
2. Receive a confirmation email with the unique join link + ICS file
3. Join the webinar using that personalized link

This setup is intentional because it allows Marketo to:

1. Track registration and attendance

2. Log engagement activities that run your scoring campaigns/lifecycle model, etc.

3. Update Marketo program status (Registered / Attended / No Show)

4. Allow for follow-up and reporting (and determine program success)

If people join via a generic link, those interactions typically won’t be attributed to a known Marketo person record, which can limit reporting and follow-up.

If the goal is simply to host the registration outside Marketo, a common approach is to use the external landing page for the form and submit the data to Marketo via Marketo Forms 2.0 embed or Marketo REST API / form post. This way, you still capture the lead and trigger the normal webinar flow (confirmation email + join link).

Also, re the ICS file, you can host it on an external page if needed, but it's typically sent via the confirmation email, so it stays tied to the registration event.