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Marketo_User
Marketo_User
Level 2
July 10, 2019
Question

Gated content and providing user access to further assets without filling out form again

  • July 10, 2019
  • 1 reply
  • 4078 views
  • I have some content that I'd like to gate
  • It can be a "soft" gate (i.e. just difficult to access without filling out the lead form rather than impossible)
  • I currently plan to do this by redirecting the user to the asset after they fill out the form using the "Thank you page" redirect, checking that the referrer is my marketo subdomain, and then setting a cookie for future access to other assets
  • This feels a bit hacky, so I'm wondering if there is a cookie that marketo sets that designates the user as a "lead" or someone who already filled out the form?
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1 reply

SanfordWhiteman
SanfordWhiteman
Level 10
July 10, 2019

Definitely unnecessary. Use the Known Visitor HTML feature instead. (Lots of threads discussing KV HTML here.)

Marketo_User
Marketo_UserAuthor
Level 2
July 15, 2019

I should clarify that the content is not hosted on the Marketo landing page. Instead, the user is redirected to it using the form submit thank you page redirect.

If I understand correctly, the Known Visitor HTML functionality can only be used within a Marketo page.

SanfordWhiteman
SanfordWhiteman
Level 10
July 15, 2019
If I understand correctly, the Known Visitor HTML functionality can only be used within a Marketo page.

Known Visitor HTML works on non-Marketo pages as well as on Marketo LPs.

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