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R
raochikati
Level 3
March 14, 2025
Question

GA4 and Marketo integration

  • March 14, 2025
  • 1 reply
  • 1225 views

Hi,

I am looking for any pointers/documentation available on Marketo and GA4 integration. Looking for possibilities, can be b-directional/one way.

Appreciate your help!

 

Thanks,

Babu

 

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1 reply

Darshil_Shah1
Community Advisor and Adobe Champion
Darshil_Shah1Community Advisor and Adobe Champion
Community Advisor and Adobe Champion
March 16, 2025

While there isn't a direct, out-of-the-box integration between Marketo and GA4, you can achieve a one-way data flow from Marketo to GA4 by embedding GA4 tracking codes into your web pages and emails. To read in-depth about the Markwto and GA4 integration, Check out this informative blog post: Integrating Google Analytics with Marketo.

R
raochikatiAuthor
Level 3
March 20, 2025

Thank you Darshil. I will go through blog post and comeback with my queries. I have one more question on using of Muchkin functions in JavaScript on webpage.

 

If I want to track a productId on which user is clicked , can I call a munchkin function as mentioned below with 'anyname' or I can pass "visitWebPage" or "clickLink" only in place of  'anyname'

Munchkin.munchkinFunction('anyname', { 'key': 'value', 'key':'value' } );

will I have any performance hit if I call munchkin function from multiple places on a specific webpage

How can I use  'anyname'  as a filter in a smart list if I can pass 'anyname' as a first parameter in munchkin function.

 

Thanks for your help!

 

Thanks,

Babu

SanfordWhiteman
SanfordWhiteman
Level 10
March 21, 2025

Babu, please use the Syntax Highlighter (“Insert/Edit Code Sample”) so code is readable. I edited your post this time.

 

If I want to track a productId on which user is clicked , can I call a munchkin function as mentioned below with 'anyname' or I can pass "visitWebPage" or "clickLink" only in place of  'anyname'

No, you can’t send arbitrary event types. You’re limited to visitWebPage and clickLink activites, though you can customize the URL structure any way you like.

will I have any performance hit if I call munchkin function from multiple places on a specific webpage

No, the requests are asynchronous (obviously if you send 100s of simultaneous requests that can be a problem). 

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