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Duane_Kennerson
Level 4
June 24, 2016
Question

GA Event as Trigger?

  • June 24, 2016
  • 3 replies
  • 2000 views

I have a non Marketo form (its a calculator so it would not be appropriate in Marketo). We have a Google Analytics event already on it and I'm wondering if it would be possible to use the event as a trigger in Marketo somehow.

Any thoughts?

Thanks

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3 replies

June 24, 2016

Yes, but you would need to kick off an API call to Marketo to do it.

Justin_Norris1
Level 10
June 24, 2016

@Duane Kennerson​

Rather than trigger off the GA event, it would be simplest to trigger a silent Marketo form submit at the same time (form could be just an email address, or whatever other data from the calculator you want to map in to Marketo fields).

http://developers.marketo.com/blog/make-a-marketo-form-submission-in-the-background/

SanfordWhiteman
Level 10
June 25, 2016

As Justin suggests, you can do a silent Marketo form submission in the GA hitCallback listener.

For a lighter-weight approach you could instead log a Munchkin API hit:

ga('send', 'event', {
 
'eventCategory': 'Calculator',
 
'eventAction': 'Calculated',


 
'hitCallback': function() {
    Munchkin.munchkinFunction('clickLink',{ href: '/forms/calculator/calculated' });
 
}
});

Duane_Kennerson
Level 4
July 13, 2016

Arggg, I've asked this question totally wrong. Sorry for the delayed response, I should have added that I'm trying to trigger an rtp campaign.

So when someone clicks the calculate button, I want to fire a widget to show. I'm so sorry for not being clear.

August 23, 2016

@Duane Kennerson​,

If you try to also trigger RTP campaign upon form submission you can use the RTP custom data events API.

You can find some examples in my posts on the developers blog: http://developers.marketo.com/blog/?s=yanir,   specifically see:

http://developers.marketo.com/blog/triggering-rtp-campaigns-with-a-delay/

Let me know if you need more assistance with that.