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Mikes_Jones
Mikes_Jones
Level 7
June 4, 2015
Solved

Forwarding a Marketo Email

  • June 4, 2015
  • 1 reply
  • 2588 views

Hello,

Just want to clear something up.

If I create a Marketo email with a link, and then use a smart campaign to send it out to a list of Internal Employees, and than those internal employees forward the email to their respective clients, will that have an adverse effect on reporting?

If one of the clients clicks the forwarded email, which was intended for an internal employee, will Marketo recognize that it's a new person or will the cookies in the email lead Marketo to believe that the original recipient is clicking the link?

Thanks!

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Best answer by SanfordWhiteman

Emails don't have cookies.

The unique URLs generated by Marketo for link tracking -- branding.example.com/1234354 -- are linked to the lead who receives the original email.  If you forward your email, the links still refer to you.

1 reply

SanfordWhiteman
SanfordWhitemanAccepted solution
Level 10
June 4, 2015

Emails don't have cookies.

The unique URLs generated by Marketo for link tracking -- branding.example.com/1234354 -- are linked to the lead who receives the original email.  If you forward your email, the links still refer to you.

Mikes_Jones
Mikes_JonesAuthor
Level 7
June 4, 2015

Got it.

I saw that Marketo has a "Forward to a Friend" feature that apparently solves this, though it seems like you can only forward to one "friend" at a time, which could be timely.

Thanks though!

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