Forward to a Friend Unsubscribe | Community
Skip to main content
September 28, 2016
Question

Forward to a Friend Unsubscribe

  • September 28, 2016
  • 2 replies
  • 1513 views

Our organization does not allow us to store leads who have not explicitly opted in. If an internal AE forwards an email to a contact that is not in our database, we cannot house it in Marketo. Out of the box, Marketo sets new leads that receive a forwarded email as unsubscribe. If we delete them from Marketo for compliance, and they fill out a registration form, will they come into the system as unsubscribed due to durable unsubscribe? What are some work-arounds? If we have a campaign that reverts the unsubscribe to "false" and then delete them, will this solve the issue? Any and all suggestions welcomed! Thanks!

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.

2 replies

SanfordWhiteman
Level 10
September 28, 2016

The Unsubscribe state is remembered even if the lead is deleted, but that doesn't mean the state is not *modifiable* in Flows. If you reacquire the lead through a method that lets you set Unsubscribed=false in good faith, just do that.

Josh_Hill13
Level 10
September 28, 2016

Yes, that should work.

Yes, they would be on durable unsubscribe.