Forward to a Friend - Marketo policy | Community
Skip to main content
V
VKailash
Level 2
September 10, 2021
Question

Forward to a Friend - Marketo policy

  • September 10, 2021
  • 1 reply
  • 1520 views

Marketo’s “forward to a friend” email policy?.

 

We have a bunch of person in our database that have been referred via the forward to a friend feature, which Marketo “unsubscribes” & we wanted to understand the right approach to email/market them.

 

Will be great if anyone can share a process they adopted & adhered to Marketo policy.


Thank you,

 

Vk

 

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.

1 reply

SanfordWhiteman
SanfordWhiteman
Level 10
September 10, 2021
The concept is that your first email to them (the forwarded email) and your site in general should lead them to a form where they can explicitly opt-in — that’s why they’re Unsubscribed=true by default.

After all, you can’t accept someone else’s word that a person is willing to accept email. (In fact even using F2F the first time can be legally iffy depending on jurisdiction.)
Terms & ConditionsAccessibility statement

Loading footer...