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February 27, 2014
Question

Forward to A friend

  • February 27, 2014
  • 8 replies
  • 1815 views
If i want to add a forward to a friend token in an email campaign, is there a way for me to track who forwards to a friend?

Thanks
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8 replies

February 27, 2014
Yes, you can create a smart list to see who clicked the link with the token in it.
February 27, 2014
This article also gives you an idea of your options as far as tracking the token: 
https://community.marketo.com/MarketoArticle?id=kA050000000L8IBCA0#view-forwarding-activity

Hope that helps!
February 27, 2014
You can also use litmus to track who forwards any email without needing a token. They have a great analytics tool that works with marketo emails. - Jeff
Chris_Willis1
Adobe Champion
Adobe Champion
February 27, 2014
Use the "Sent Forward to a Friend Email" trigger to track who sends. 
Chris Willis - Fractional GTM Operations Consultant
February 27, 2014
Thanks guys!
February 27, 2014
One last thing- if i'm tracking who clicks "forward the email", how would i track to see if the receiver actually clicks a link in the forwarded email?
February 27, 2014
You should be able to use the same filter/trigger, Click Link in Email, then specify the email. I have not done it myself, but I assume that should work. 
May 8, 2014
To follow up on this topic, what if I wanted to use a token to personilze a new email to the person who was forwarded an email using the first name of the lead who forwarded the email?

Example:

John forwards an email he received to Sally

Then, I want to have another email go to Sally that says something like "Your friend John thinks you would be interested in....etc, etc"

Is there a way to have this a) all be autimated through triggers and b) attribute the correct forwarding person with the new associated lead?

Thanks!