Forms

Hu Ryan,

Use the {{lead....}} tokens for each field in the form. For instance, if you capture the first name, use {{lead.first name}}. These tokens work for the email to the as well as for the alert.

See Personalize an Email - Marketo Docs - Product Docs

-Greg

Actually, those direct lead links are anonymously accessible.  They expire after a period of time -- see @Dan​'s comments here: https://nation.marketo.com/message/125586#comment-125586 ​

Good to see I'm not the only here who works in Healthcare IT.  I've created dozen of these alert emails for everything from Contact Us to employee referral programs, etc.

Like Greg said, you can include all kinds of detail in your alerts by populating them with lead tokens.  Here's an example of our real-time sales alerts:

Edit your email alert content and put tokens like that for example:

First Name: {{lead.First Name:default=edit me}}

Last Name: {{lead.Last Name:default=edit me}}

Email Address: {{lead.Email Address:default=edit me}}

Phone Number: {{lead.Phone Number:default=edit me}}

Job Title:{{lead.Job Title:default=edit me}}

Your token should depend on the fields use on your form.

Said