Form Views and Conversions for a Lightboxed Form on Webpage | Community
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A
Anonymous
March 12, 2015
Question

Form Views and Conversions for a Lightboxed Form on Webpage

  • March 12, 2015
  • 3 replies
  • 1182 views
Hello,

Is there a way to track the views of a lightboxed form (or how many times the lightbox action is triggered) which is currently on our website? We are interested in seeing how our conversion rates change with implementing this lightbox feature instead of pushing the person taking action to a marketo landing page with a form. I looked in the Analytics for a report for this but could not find anything. 

Thanks!
Evan
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3 replies

SanfordWhiteman
SanfordWhiteman
Level 10
March 12, 2015
Good question. If you wanted to track the number of people who opened the lightbox (as a superset of those who opened it and filled out the form) I would use a manual Munchkin `clickLink` action.

Or if you only care if they filled it out, then just use a hidden field that gets populated like `usedLightbox`=true.
Kenny_Elkington
Adobe Employee
Kenny_ElkingtonAdobe Employee
Adobe Employee
March 13, 2015
As Sanford suggested, logging a custom munchkin event is probably the best way to go about this.  You'll probably want to use the onFormRender method to do a callback when the form is made visible(http://developers.marketo.com/documentation/websites/forms-2-0/)
A
Anonymous
March 16, 2015
Thanks, that is a great suggestion. Could you show me an example of the actual code we need to implement on the backend of our site to setup the custom munchkin event?

Also, once that is setup how do you pulled data for the munchkin event? Is there a filter you can drag in on a smart list?
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