Form Submissions

Hi Victoria,

All forms live in either the Design Studio or Marketing Activities. If you navigate to the Design Studio and click on "Forms" (don't expand it), you'll see a list of all the forms in your instance (including in Marketing Activities).

If you edit the form, you can see on the main page the list of fields the form submissions are mapped to. When someone fills out a form, it will update these fields. To see a list of the leads who filled out any given form, create a smart list with the filter "Filled Out Form." Marketo doesn't keep track of web form submissions on its own anywhere besides each lead's Activity Log. When a lead submits a form, you will see "Filled Out Form" as an activity in the Activity Log. You will also see data value changes in the same time period referencing the fields included in the form submitted.

Typically, a solid practice is to create a program for tracking form submissions. Search your Marketing Activities section for web form programs. If there are not web form programs already in place, you might want to consider creating them.

Rachel

Hi Victoria,

You can also download the Landing Page Performance Report to see how many people filled out the forms in specific landing pages, and how many of them were new.

As Rachel mentioned, creating a smart list that uses the filter "Filled Out Form". You can then export the list to view all field values. You can also create a smart list subscription that will notify you of any new activity, allowing you to track conversions as they come through.

Ok, so you are saying that you have no where to track the historical submissions?  Because if it is just a person report, wouldn't it only show the most recent values of those fields?

Hi Victoria,

I don't think anyone has yet to answer what you are looking for so let me take a shot here. To me it sounds like you are used to seeing form data "collected" rather than "processed" - also it sounds like you are looking for both the *form* (as answered in another question) and the *data* as well.

If you're looking for a place where the form data is, you're not thinking marketo. The data ends up in the "Database" section of marketo but is not quite accessible immediately as the data is already added to the appropriate fields in the appropriate account.

In order to get some insights, you can create a Smartlist with the filter "Filled out Form" and the name of your form. There you will see the accounts which have submitted the form itself. The raw data output (which is what I am assuming you are looking for here) is not really available in the form I think you think it is (haha)

When someone submits a form, that activity is logged in the activity log on that persons profile in Marketo. So if you fill out a form, you can then go to your corresponding activity log an see what happens based upon that original form submission. This could be a quick way to see where certain things go.

Here's an example of how logged activity is tracked:

Maybe this is what you're looking for.

You can create a smart list "Filled Out Form" and go to the People tab to change the View. Add in a new view where it has all the fields of the form your looking at. Then you'll see all the responses and are able to output that in excel.

I suppose if you have specific key forms you want to track this for, it theoretically may be possible, but it's messy, requires new fields, and isn't easy to aggregate. I wouldn't necessarily recommend this approach, but I'll throw it out there anyway.

Sanford has a great article about creating Interesting Moment logs. You could create a log field using this method for every field on the form, and then use Stephanie's suggestion of building a smart list. Except in this method, the view would contain the log fields instead of the actual form fields.

Like I said, not ideal, not pretty, and not actually super useful. But probably the only way to get the information you're looking for from the UI.