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KARENBL
Level 5
May 8, 2015
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Form Fill Out Numbers using Marketo Form Embedded on Company Website

  • May 8, 2015
  • 1 reply
  • 1095 views
We are in the process of embedding forms on our new company website, but want to confirm that by doing so, we will "...lack tracking via Marketo landing page reports; ie. Form fill-out numbers, or landing page conversion rates (can be tracked using other tools outside of Marketo)".

Anyone know?
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Best answer by SanfordWhiteman
Are you asking if the documentation is correct?  Er... yes, it is.

You will not see Filled Out Form activities totaled up by the landing page, since there is no landing page. However, you can always view Filled Out Form activities in reports, of course tied to the lead.

You won't see conversions by LP because there is no LP.  But (assuming you are including Munchkin.js on your site) the user's web and email histories are all stored in Marketo.  There just isn't a prepackaged concept of conversion, but you can write your own using Triggers/Flows/Interesting Moments/etc.
 

1 reply

SanfordWhiteman
SanfordWhitemanAccepted solution
Level 10
May 8, 2015
Are you asking if the documentation is correct?  Er... yes, it is.

You will not see Filled Out Form activities totaled up by the landing page, since there is no landing page. However, you can always view Filled Out Form activities in reports, of course tied to the lead.

You won't see conversions by LP because there is no LP.  But (assuming you are including Munchkin.js on your site) the user's web and email histories are all stored in Marketo.  There just isn't a prepackaged concept of conversion, but you can write your own using Triggers/Flows/Interesting Moments/etc.
 
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