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Mariadelmarl
Level 2
July 15, 2020
Question

Form Fields as Trigger for Campaign

  • July 15, 2020
  • 1 reply
  • 3621 views

Hey guys! 

I'm new working on Marketo. I have a question about Smart campaigns.

How exactly do you filter on the field value?

I need to select a specific field: Interested in Cloud to activate the campaign.

I've done this:
I selected the trigger form (Contact Form) and I need to be able to select a specific field within that form. Is this possible?

Help me, please!

 

Thanks in advance.

Maria

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1 reply

Megan_Crone
Megan_Crone
Level 2
July 15, 2020

Hey Maria,

 

There are multiple ways to do this, but I would recommend using a trigger for "data value change" and then select your field for interest in cloud. Then you can add a constraint on the trigger for new value is "true" (if you used a Boolean field type...or whatever the value of that field is). That way your campaign will trigger off of that field changing specifically.

SanfordWhiteman
SanfordWhiteman
Level 10
July 16, 2020

You also need to capture when the person created with the value already set, which won't trigger a Change Data Value.

 

Unless this particular case is only for people who already exist in the database and are guaranteed to have been created with this field empty.

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