Form field labels - does Marketo not support "best practices"? | Community
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A
Anonymous
May 31, 2016
Question

Form field labels - does Marketo not support "best practices"?

  • May 31, 2016
  • 1 reply
  • 2389 views

Hi, everyone.

I have been tasked to research and implement form templates for my team based on best practices/empirical evidence (which I have). Some of my colleagues here believe that what Marketo has rolled out (Forms 2.0) is based on best practices and that since Marketo is a power player in the field, we just need to look to their form options/designs.

However - I have found numerous docs that state the best locations for form field labels are on the top or to the left. (Marketo offers those *and* inline form labels.)

In addition (and I saw another user asked this and got a response) although there is a solution, there is no apparent way to put a checkbox to the left of a form label while all of the other form fields (in this particualr form) have labels to the left.

My questions:

1. Is everything Marketo presents us to be taken as the first and last word on the subject?

2. Are some of Marketo's features based more on client desire than best practice (only offering form labels to the left or on top vs inside the form field)

(If anyone is interested in where I have found my best practices supporting documentation, I can supply that)

Thank you,

Jen

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1 reply

SanfordWhiteman
SanfordWhiteman
Level 10
May 31, 2016

1. Is everything Marketo presents us to be taken as the first and last word on the subject?

Not in any way.  Marketo Forms 2.0 is a forms library that happens to have some built-in themes.  Its powers are its ready-to-roll integration with your Marketo database, its built-in awareness of Munchkin web tracking, and its extensibility (onValidation/onSubmit/onSuccess events) -- not its look-and-feel.  Customizing the styles does not mean you're drifting away from best marketing practices.

2. Are some of Marketo's features based more on client desire than best practice (only offering form labels to the left or on top vs inside the form field)

A combination of developer desire and client desire. I don't think it's worth reading into why the default styles are the way they are.

A
Anonymous
May 31, 2016

Wow. Thank you, Sanford for the quick reply. Very helpful!

Sincerely,

Jen

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