following is a marketo generated link that shows up in our Google Analytics report. Is there a way to decipher the Marketo source of the pageview? /apps/newjoin/en/registration/index.html?mkt_tok=eyJpIjoiTjJJNFltUTVOV0l3TmpNNCIsInQiOiI5dHdGK0JPZFF1T | Community
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David_Morrison
David_Morrison
Level 1
December 12, 2017
Question

following is a marketo generated link that shows up in our Google Analytics report. Is there a way to decipher the Marketo source of the pageview? /apps/newjoin/en/registration/index.html?mkt_tok=eyJpIjoiTjJJNFltUTVOV0l3TmpNNCIsInQiOiI5dHdGK0JPZFF1T

  • December 12, 2017
  • 1 reply
  • 1582 views

following is a marketo generated link that shows up in our Google Analytics pageview report.  Is there a way to decipher the Marketo source of the pageview?  Our conversion tracking applies page value to various marketo links based on purchasing behavior.  i would like to track which specific Marketo email links are performing best.

/apps/newjoin/en/registration/index.html?mkt_tok=eyJpIjoiTjJJNFltUTVOV0l3TmpNNCIsInQiOiI5dHdGK0JPZFF1T2JcL1JMTmlOcVNVZXpNdmtRZWcrbnB3ak0rb3FkRnJzVVlGXC94alZDZ05PdEFaajd3RllDbW91QWZ2TVludCs5XC9UaENIRXNVWFZMT2o0NktwSjZ3T3l0MTNnMDBKSGlEcFVqdkoycUd0cDJ4NzJcL2czWEVvTG4ifQ==

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1 reply

SanfordWhiteman
SanfordWhiteman
Level 10
December 12, 2017

The mkt_tok is completely opaque on the client side. It only has meaning for Marketo tracking and can't be decoded or decrypted.

It's expected that you tag your links with utm_* or equivalent parameters to track them with GA.

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