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Anonymous
September 13, 2017
Question

Finding subsidiaries of companies

  • September 13, 2017
  • 1 reply
  • 1080 views

We are using segmentation to target specific leads within certain companies, such as Global 2000 companies. But we also want all subsidiaries of those companies to be included in the segmentation.

Has anyone found a good solution to getting subsidiary names associated with specific companies?

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1 reply

Trevor_Parsell
Trevor_Parsell
Level 5
September 13, 2017

Hey Natasha,

You may need to use a data enrichment tool like Leadspace or something similar. This would give you a "Domestic Ultimate" and "Global Ultimate" company value for each account, contact, and lead. You could use the Global Ultimate (or highest parent company) value to include all subsidiaries of a company.

I have attempted to use smart campaigns in the past to manually normalize company names and match with parent accounts to include all subsidiaries. It takes a lot of time and becomes very difficult to manage without a data normalization tool.

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