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January 28, 2015
Question

Find out how many people within a stream have opened at least one email.

  • January 28, 2015
  • 3 replies
  • 1190 views
I have a stream with multiple emails within it that operates on a monthly cadence. I want to learn how many people in that stream have opened up at least one email over a certain period of time.

I have tried using Smart Lists, but the numbers I got back were not consistent. I would like a foolproof method to learn this info.

Thank you for your help and time,

Alex
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3 replies

Josh_Hill13
Level 10
January 28, 2015
Which smart list filters did you use?

Member of Engagement, Stream X
Opened Email XYZ at least once
Past X days

should provide you what you want.
January 28, 2015
Hey Alex, 

You could perhaps use program statuses to help track this depending on how you want to bucket your time frames for reporting. 

If your channel has a status of "opened" and any subsequent status (e.g., clicked) must first pass through open, then you would know that anyone with a status of "opened" or greater had opened at least one email. 

The campaign to change the status would trigger off

Email is opened
Email name contains [engagement program name]

Flow - change status in program to Opened

This one campaign could cover you for any email in the program. 

In your reports you could use "created date" as a filter in a smart list to see only certain cohorts of leads in the program. 

If you are looking to cohort by activity date instead (i.e., the date of the email being opened) I think you are back to smart lists for this. 
February 25, 2015
Thanks for the help.