Field length and type for UTM fields | Community
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August 5, 2014
Question

Field length and type for UTM fields

  • August 5, 2014
  • 1 reply
  • 1130 views
I'm setting up UTM fields to capture Adwords (and other) tracking data.

Step one is to set up the fields in SFDC. But there's no specificaiton as to what kind of field or the length. Any hints? What's the max number of characters one is likely to encounter in any of these?

I'm setting up all five:
utm_source
utm_medium
utm_term
utm_campaign
utm_content

P.S. Still a little miffed this isn't all already set up. Why does Marketo make us do this manually, since it seems like something that most marketers would want.
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1 reply

Josh_Hill13
Level 10
August 5, 2014
Make these string fields of 255 that are on both record types and converted.

Marketo will pick those up as strings.