Feeding Leads into an existing Nurture Program | Community
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jrapp
Level 2
February 7, 2023
Solved

Feeding Leads into an existing Nurture Program

  • February 7, 2023
  • 1 reply
  • 1120 views

Hi All,

 

New to Marketo.  I have what I imagine is a very basic question.  We have a nurture program running every week on Thursdays at 9am ET with 1 stream.  I sent the first cast February 7 based on a smart list - so all current members will receive email 1.

 

My sales ops team will be sending an import of net new leads to run through the program cadence.  I plan to use a static list to import these leads and a smart campaign to add them to stream 1. 

 

My question is, if I add them on a Friday, will they be included in the cast on the next Thursday?  And if so, will Marketo know that they haven't received the first email and send the first email in the stream?  Thanks in advance!

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Best answer by Darshil_Shah1

Yes, new people added to nurture stream before the cast should receive the first un-sent email from the stream. This is the OOTB capability of Marketo’s engagement program. 

1 reply

Darshil_Shah1
Community Advisor and Adobe Champion
Darshil_Shah1Community Advisor and Adobe ChampionAccepted solution
Community Advisor and Adobe Champion
February 7, 2023

Yes, new people added to nurture stream before the cast should receive the first un-sent email from the stream. This is the OOTB capability of Marketo’s engagement program. 

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