Fake clicks from SPAM filters - is there an end in sight? | Community
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ChristinaZuniga
Level 9
January 30, 2019
Question

Fake clicks from SPAM filters - is there an end in sight?

  • January 30, 2019
  • 11 replies
  • 13789 views

It looks like other systems are solving the issue of fake clicks, specifically ones that come occur because SPAM filters click every link to make sure none are malicious.

There is already an idea asking for this functionality: https://nation.marketo.com/ideas/7095#comment-35229

There are a few discussions that can help you identify if a click is real or fake: Bot or Not? – Are you suffering from ‘bot clicks’? Fake clicks followed by fake web visits Spam filters registering clicks?

This discussion is to generate ideas for how we (or engineers!!) can identify fake clicks to remove them from reporting. Things like...if you get an open or a click (or multiple clicks) before the email is delivered...it implies something!

@Amy Connor​ recommended all links clicked in the same minute be excluded - no human does that. Or excluding certain links like the header. (Christina here - why do we link the header if no one clicks it?!)

@Brooke Bartos​ pointed out that clicking every social link never happens IRL. Too true.

Do you have a suggestion? Jump in!

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11 replies

John_Horton
Level 2
June 11, 2019

It's unbelievable to me that Marketo hasn't found a way to fix this yet. It's been a known issue for well over a year now. These fake clicks make the analytics useless. You'd think it would be a top priority to find a real solution other than end-user workarounds.