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John_Danielson1
John_Danielson1
August 3, 2017
Question

Facebook Lead Ads & Lead Source (Person Source)

  • August 3, 2017
  • 2 replies
  • 6738 views

We are currently running a couple of Facebooks ads that include forms that will sync into our Marketo instance. I noticed that when someone completes one of the FB forms, their Person Source is changed to Facebook Lead Ads. Some of the people filling out these forms are already in our database and have lead source that is getting overwritten. I tried to update the Flow in our campaign to only update the lead source on new records, but it appears that the source is getting updated anyway.

Flow step to update Person Source to Facebook Lead Ads if SFDC Type is empty (i.e. not a lead or contact in SFDC):

However, this lead had its lead source updated even though it was already a Contact in our SFDC instance. I've highlighted the line where the Person Source was changed from Web (General) to Facebook Lead Ads. The other highlighted is the flow step to update the Person Source, which was skipped since the SFDC Type [Person] for this lead was not empty.

Is there any way to block the update on the Person Source/Lead Source field for people who complete a form through the FB lead ad integration?

John

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2 replies

Will_Raleigh
Will_Raleigh
August 3, 2017

If  you go to Admin > Field management > Field Actions > Block Field Updates

...that should allow  you to set the field so that it always retains its original value.

Eric_Salamon1
Eric_Salamon1
August 3, 2017

Couldn't you also find the rules that update the source and put a choice in place if source value is empty update xyz else do nothing? I would only advise blocking the fields if you are 100% sure that you won't make a mistake, or haven't made one.

John_Danielson1
John_Danielson1Author
August 23, 2017

Hey Eric,

Sorry for the delay in reply. I actually tried something similar based on if they were already synced into our SFDC instance (If SDFC Type is empty, change source to FB Lead Ads), but that wasn't working. I think your suggestion (If Person Source is empty, change source to FB lead ads) might actually be a better option.  I just made the change, so hopefully it works. Thanks for the help!


John

A
Anonymous
July 24, 2018

@John Danielson,

Were you able to find a resolution to this problem? I'm having the same issue on my end and can't seem to find a work around..

J
Jamie_Hunter
July 24, 2018

Hi Nick,

I just replied with a workaround solution above. Hope this helps!


Best,
Jamie

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