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Nina_Gonzalez1
Nina_Gonzalez1
Level 3
March 12, 2018
Solved

Facebook Lead Ads Integration

  • March 12, 2018
  • 2 replies
  • 9364 views

Any ideas for how to distinguish various Facebook Ads in Marketo. How do you pass along Campaign Name, section, asset, etc from Facebook ad to Marketo?

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Best answer by Grégoire_Miche2

Hi Nina,

Create an idea and post the link here, we will vote

-Greg

2 replies

Grégoire_Miche2
Grégoire_Miche2
Level 10
March 12, 2018

Hi Nina,

My understanding is that you will have to use specific Marketo fields.

-Greg

Nina_Gonzalez1
Nina_Gonzalez1Author
Level 3
March 12, 2018

Yes, that makes sense. We do that for all of our other campaigns. But

how do we get Facebook to pass that data to us?

Emilia_Chioncel
Emilia_Chioncel
Level 2
March 14, 2018

Hi Nina,

If Facebook is setup as a Service in your LaunchPoint section, you will be able to:

- match the Facebook form fields in Facebook with the fields in Marketo

- see the list of Facebook forms in "Fills out Facebook Lead Ads Form" and chose the one(s) you want to use as trigger in your smart campaigns:

Hope it helps.

Best,

Emilia

Nina_Gonzalez1
Nina_Gonzalez1Author
Level 3
March 14, 2018

Yes, that does help. And I learned the Facebook is not passing along

hidden fields at this time, so there really is no way to store campaign

information with Facebook leads. Hopefully this feature will be added in

the future.

Grégoire_Miche2
Grégoire_Miche2Accepted solution
Level 10
March 14, 2018

Hi Nina,

Create an idea and post the link here, we will vote

-Greg

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