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A
Anonymous
April 28, 2016
Question

Facebook Lead Ad not capturing Leads

  • April 28, 2016
  • 7 replies
  • 9593 views

Hello helpful community,

I have a call into Customer Support about this but have come up empty so far.  We are using a Facebook Lead Ad with the new trigger rolled out in March with the new release.  I've followed the set up instructions here:  Set Up Facebook Lead Ads - Marketo Docs - Product Docs   and the campaign instructions here: Use Lead Ads Filters and Triggers in a Smart Campaign - Marketo Docs - Product Docs.

We launched a small ad as a trial, and have received a couple of Leads, but Marketo did not pick them up.  When setting up the campaign I wanted to use the logic Facebook Lead Ad Form Is and the name of the form, which looks like it should populate as a drop down list, but nothing populated.  I changed it to Contains, but no luck.

Since Customer Support has yet to find a solution, I just wanted to see if anyone else had encountered the same, and how you resolved the issue.

Thanks!

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    7 replies

    Diana_Watts3
    Diana_Watts3
    Level 3
    April 29, 2016

    We seem to be having the same issue here Kristen - we run lead ads for a number of clients and all of a sudden we can't get it to work for one, and it does seem odd. We did have some issues a couple of days ago with the regression of a bug in one of Marketo's servers which affected lead ad campaigns for one client, but that has been resolved. I wonder whether there's something going on with updates they're currently doing?

    A
    Anonymous
    May 3, 2016

    I'll keep you posted if they figure something out.  I know there was a bug with set up that wouldn't allow me to check 'enable lead capture' when setting it up through Launchpoint.  I'm not sure if this is an extension of that issue or not.  Hopefully they can help me figure it out.

    A
    Anonymous
    May 17, 2016

    We had an issue with the lead ads not being transferred correctly to our partitioned Marketo instance, but it was because of two things:

    1. Our Marketo fields did not match the lead ad fields (these have to match exactly for it to work).

    2. Our complex routing rules were preventing the lead from reaching the correct partition.

    Not sure if these could be your issues as well but I figured I'd add them to this thread in case others might be troubleshooting.

    A
    Anonymous
    June 8, 2016

    After several weeks of working with the service desk unfortunately we cannot figure out the program.  Initially they thought it was something with my Facebook permission and/or how the form was set up, but we ran another ad and I created everything in Facebook, and it still didn't work.  We don't have another ad running currently, but will keep trying with a new launch next week.

    John_Westley
    John_Westley
    Level 4
    June 9, 2016

    Kristen Yanchak​ I'm having the same issue with the form name not populating for the trigger.


    When I typed it in manually it won't allow me to approve the smart campaign because of the red squiggly line.

    Were you able to approve the campaign?

    A
    Anonymous
    June 10, 2016

    I could never get it to populate, and I still feel like that's the crux of the problem.  If you change the operator from 'is' to 'contains' it will let you approve the campaign.  However, that still didn't end up working for us unfortunately.  According to the service desk, the form will populate in a pick list on the campaign once one lead has gone through, but that also seems counter to me to how Marketo works in other areas.

    John_Westley
    John_Westley
    Level 4
    June 10, 2016

    Kristen Yanchak​ I actually got it to work this morning!

    And by "it" I mean everything. The form populating in Marketo and the leads going into Marketo.

    For me the problem was that I was testing the form without the FB campaign being active. Which I believe was causing it to not be seen by Marketo.


    So when I turned on the Campaign but kept the Ad Set paused Marketo was eventually able to see the form and then everything worked properly.

    I'd be happy to chat or do a screenshare if you need more info.

      Joey_Forcelli
      Joey_Forcelli
      Level 1
      May 8, 2017

      Facebook lead ads are not working for me either.

      I have authorized the account, selected the page I wanted to manage, activated the campaigns and ad-sets.....nothing.  I do not see (in FB) that there is an established connection.  None of my forms are showing up in smartlists nor are my test leads coming through.

      A
      Anonymous
      June 22, 2017

      I recently went through this as well.  I had to ensure I was an admin on the Facebook pages and on the Ad Manager.

      Kathryn_Hayward
      Kathryn_Hayward
      Level 1
      July 10, 2017

      I'm also having the same issue, have checked admin access, form fields etc and no luck.

      For some reason it happens randomly on some campaigns and not others.

      A
      Anonymous
      July 11, 2017

      I found if I go back and do a test thru facebook and Im in the facebook system as a lead then the lead ad form name populates in the dropdown for me to trigger off of. 

      Kathryn_Hayward
      Kathryn_Hayward
      Level 1
      July 11, 2017

      Mine is strange as the Form in the Trigger Campaign shows as valid (doesn't give the red squiggly line).

      Luckily its a small budget campaign so I can auto import the leads generated.

      A
      Anonymous
      July 28, 2017

      Hi All,

      I'm experiencing a unique phenomenon with this that hasn't been mentioned yet and wondering if anyone has advice. When a known Marketo Lead fills out one of my FB Lead Ad forms the Smartlist trigger, and filter (when in Database) are working. But, I am not receiving new, unknown leads through this same process.

      Any tips? Or questions to help direct the conversation?

      Thanks!

      Brett     

      Gary_Yoshimura
      Gary_Yoshimura
      Level 1
      January 3, 2018

      Hi Brett - Did you ever resolve this? I might be seeing the same issue. Thanks.

      A
      Anonymous
      January 9, 2018

      There were several little hurdles we had to jump through.  One was, I had to be the admin of the facebook pages  that the facebook Lead ads would be placed on.  The other was, we had to do a test with the facebook lead ad so that in Marketo we could even see the Facebook Lead Ad name in Marketo.  Is Marketo automatically seeing your facebook lead ad?

      If you are seeing the form name then the other thing we do is setup the trigger campaign as well as a backup batch campaign.  Sometimes we have found the trigger doesn't work all the time which leads to some ads remaining in Facebook and not crossing over to Marketo.  But the batch campaign always picks them up for us.

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