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June 30, 2016
Question

Export Data and Analytics to Mysql

  • June 30, 2016
  • 2 replies
  • 2574 views

Hi,

We want to export marketo lead data and analytics including email opens, clicks and delivers to a MySQL database. We can host the database on our server.

I have researched and found some solutions like Zapier and cloudpipes, but they only sync the Lead data and NOT the analytics data.

Do you guys know anyother service that we can use or point to a webhook doc that will provide us with data analytics support.

Thanks,

Farhan

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2 replies

SanfordWhiteman
Level 10
June 30, 2016

You want the Get Lead Activities REST API method and related endpoints.

It's definitely true that there is no commercial product that does all of this right. Which is not to say it will be easy to build by any means, but you will be more satisfied over time.

June 30, 2016

Thanks for your response, This API will give me lead's activity details and to keep my database sync with marketo I will be constantly pinging marketo which is neither a viable solution nor they will allow me to.

What I am looking for is a webhook, that will send a request with all the information to my endpoint, when an activity occurs.

SanfordWhiteman
Level 10
June 30, 2016

What you're describing is not a practical application for webhooks. Webhooks execute synchronously in Marketo Flows, and executing a webhook for "uninteresting moments" like Email Delivered will kill instance performance. I generally keep webhook executions to ~ 5000 per day, i.e. for specific interesting moments and not for high-traffic activities.

At any rate the webhook guide in the docs is straightforward: define in Admin, add to Flow.

Josh_Hill13
Level 10
June 30, 2016

What do you mean by Analytics data? You should be able to pull all lead and log activities using the API.