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Michelle_Tizian
Michelle_Tizian
Level 10
March 2, 2015
Solved

explicit unsubscribe best practices

  • March 2, 2015
  • 2 replies
  • 1441 views
If the leads unsubscribe from a specific promotional email campaign and specifically states by email to remove them do you:
1. Remove them from SFDC campaigns past and current campaigns?
2. Remove them from your database in Marketo only and retain them in SFDC?
3. Even if you have a preference center and they still request to be removed from your lists, do you remove them from SFDC and Marketo? 
 
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Best answer by
1. No, we won't remove from SFDC campaigns, but we will obviously remove them from any future marketing emails.
2. No, as then lead scoring wouldn't work.
3. No

2 replies

A
Anonymous
Accepted solution
March 3, 2015
1. No, we won't remove from SFDC campaigns, but we will obviously remove them from any future marketing emails.
2. No, as then lead scoring wouldn't work.
3. No
Michelle_Tizian
Michelle_TizianAuthor
Level 10
March 3, 2015
Thanks for your input Charlie, I appreciate it.  
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