Experience Posting Website Top Navigation on Marketo Landing Page | Community
Skip to main content
December 6, 2016
Question

Experience Posting Website Top Navigation on Marketo Landing Page

  • December 6, 2016
  • 2 replies
  • 1419 views

Hello Marketo Nation,

Does anyone have experience porting a company's website nav onto a Marketo landing page template. Curious if there's a best practice for top nav.

Thanks,

Jack

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.

2 replies

Grégoire_Miche2
Level 10
December 6, 2016

Hi Jack,

As a general rule, "distraction kills conversion" (do not remember the author of this one)

So, the least possibilities someone has to get out of your LP without filling out the form, the lower the conversion rate.

Some of our customer have replicated their top menu on their LP's. It did not add any value and they finally stopped as it was making LP template development much more complicated.

-Greg

SanfordWhiteman
Level 10
December 6, 2016

In my experience:

  • Most clients feel that the top nav is distracting and leads people to click away (and deeper into the corporate site) instead of converting, so they don't want to include it.
  • But some have promised that Marketo-hosted LPs will preserve the corporate look-and-feel (to not "go rogue") so they have to include it anyway.

A clear disadvantage to the nav is that they won't have a backlink to the LP (except for the history button). This is where using "exit intent" forms comes into play, so you, in theory at least, catch them as they're leaving the page. Alternately, you can pop a follow-up form over the next page they go to, which I personally think is a better UX.