Examples of 3rd party GDPR tools that connect via Web hook?

Forum|Forum|4 years ago
December 22, 2021
3 replies
2321 views

Hi guys, was just wondering if anyone uses external platforms to run GDPR validation (at Flow level) and if you have any examples?

Marketo

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Best answer by Chris_Willis1

Not sure about external platforms (are you referring to platforms like OneTrust for preference center & cookie consent?), but within Marketo the best practice is to govern GDPR consent policies for your known records by a program (or programs) that embodies your legal's interpretation of the regulations according to your company policies.

SanfordWhiteman

Level 10

Kind of a confusing question. What part of GDPR, exactly, are you intending to implement after somebody’s data has already been stored in Marketo?

Chris_Willis1

Accepted solution

Adobe Champion

Not sure about external platforms (are you referring to platforms like OneTrust for preference center & cookie consent?), but within Marketo the best practice is to govern GDPR consent policies for your known records by a program (or programs) that embodies your legal's interpretation of the regulations according to your company policies.

Chris Willis - Fractional GTM Operations Consultant

M

MarianoAdunseCOAuthor

Level 2

Thank you @sanfordwhiteman and @chris_willis1

@chris_willis1 When you say a program that "embodies legal interpretation" what do you mean? Assuming there are contacts in the database that we're not sure we have the legal right to contact, what is the best practice with regard to managing these? I'd imagine we'd need to purge them to be on the safe side?

SanfordWhiteman

Level 10

@marianoadunseco please return to your thread and check the replies.

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