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Anonymous
January 20, 2016
Question

EU Data Protection Regulation and Email Campaigns

  • January 20, 2016
  • 1 reply
  • 1178 views

We are thinking of doing a campaign to ensure all of our leads in the EU have opted in. Has anyone does this since the update in data privacy rules? If so, any suggestions around this?

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1 reply

Josh_Hill13
Josh_Hill13
Level 10
January 20, 2016

Please remember that Germany is Double Opt In. UK is still opt out AFAIK.

I would speak with your legal counsel because these rules changed a long time ago. It may be against the law now to ask non opted in people to opt in.

Instead, just make everything double opt in going forward and encourage people to do so.

    A
    Anonymous
    April 28, 2016

    Thanks Josh, do you have any tips on incorporating double opt in on the website when someone fills out a form, whats the best practice? From what I understand you must have proof of double opt in.

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