Engagement stream versus "wait" in a flow | Community
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A
Anonymous
July 8, 2015
Question

Engagement stream versus "wait" in a flow

  • July 8, 2015
  • 2 replies
  • 942 views

What is a reason for using an engagement stream for multiple emails, versus the "wait" feature in a flow? So, if I wanted to send email #2 three weeks after email #1, why wouldn't I use the flow "wait" option versus an engagement stream with both emails and cadence set for three weeks?

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2 replies

Josh_Hill13
Josh_Hill13
Level 10
July 8, 2015

Because it is easier to drop in new content and turn old content off in an Engagement. I wrote about this here:

Marketo Engagements and Drip Nurturing - Boston User Group Dec 10 2013

essentially smaller programs and variable cadences are better with regular Programs and wait steps.

A
Anonymous
July 8, 2015

Lindsey, with engagement programs you get additional metrics for your email performance - specifically, engagement score. You can also do multiple streams within an engagement program and compare performance as a whole. Also, it's easier, IMHO, to take people out of engagement stream and put them back in where they left of (i.e. if they do something and you want to put them through a different flow but then add back into the original drip).

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